Magento is focusing on B2B market too
Magento is doubtlessly the best of the e-commerce
platforms. With assistance of an expert Magento web development company, it can serve multiple purposes. It has ability
to promote content and gain awareness to the products/services hosted on Magneto
based sites. It goes easy with email marketing, SEO and a lot of other
things. For now majority of online store
are powered with Magento CMS. They aren’t only small-medium enterprises but
also, many largest companies in the world are daring to use Magento for their
stores.
The recently launched Magento B2B Program is
aimed at advising manufacturers, wholesalers and distributors on how to use Magento
CMS based e-commerce platform to get more out of their businesses.
The eBay’s company wants to take the advantages
of growing B2B market. A lot of
businesses engaged in B2B market are already using Magento technology. Need of
using the technology is also growing among big branded manufacturers, distributors
and retailers. They want to leverage the platform for their B2B setups.
Let me refer a study of Forrester Research Inc.
and Internet Retailer which details out that B2B
buyers are completing half of the work-purchases online and this percent will
double by the year 2017 as it increased 26% from 2013 to 2014.
Magento is learning from the fact that 30% of
B2B companies are already using Magento based websites to sell their products
/services to other businesses. It will use this knowledge to offer directions
to B2B companies which are interested in selling online.
Magento has already been
the successful technology for retailer websites. A big percent of online
companies have powered their stores with Magento CE and EE CMSes. Let’s see how
advantageous is Magento proved for online B2B world.
Indian companies are well known for the e-commerce platform development in magento.
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